Pedro Gonzalez
Senior Product Designer | UX Strategist | SaaS & B2B Expert
I help businesses scale digital products by transforming complex workflows into seamless user experiences. Specialized in B2B SaaS for finance, insurance, and healthcare.
Contact
LinkedIn: linkedin.com/in/gnzpedro
Portfolio: gonzalez.work
Phone: +34 672 931 946
Email: pedro@gonzalez.work
Brazilian, living in Spain
Core Competencies
End-to-End Product Design (Discovery to Delivery)
UX Strategy & Data-Driven Design
Enterprise SaaS & B2B Solutions
Design Systems & UI Scalability
Cross-Functional Collaboration (POs, Devs, Stakeholders)
Agile, Scrum & Product Discovery
Workshop Facilitation & Team Leadership
Professional Experience
Pedro Gonzalez Design (Self-employed)
Freelance Product Designer / Consultant (Nov 2023 – Today)
Independent consultant advising businesses on UX strategy and design maturity.
• Guiding businesses in UX strategy, design systems, and product growth through research-driven design • Delivered solutions spanning digital and physical design, including product UX, branding, and packaging.
Skills:
UX/UI Design, Product Strategy, Branding, Digital & Physical Product Design, Figma, Adobe Suite.
Pedro Gonzalez Design (Self-employed)
Freelance Product Designer / Consultant (Nov 2023 – Today)
Independent consultant advising businesses on UX strategy and design maturity.
• Guiding businesses in UX strategy, design systems, and product growth through research-driven design • Delivered solutions spanning digital and physical design, including product UX, branding, and packaging.
Skills:
UX/UI Design, Product Strategy, Branding, Digital & Physical Product Design, Figma, Adobe Suite.
Pedro Gonzalez Design (Self-employed)
Freelance Product Designer / Consultant (Nov 2023 – Today)
Independent consultant advising businesses on UX strategy and design maturity.
• Guiding businesses in UX strategy, design systems, and product growth through research-driven design • Delivered solutions spanning digital and physical design, including product UX, branding, and packaging.
Skills:
UX/UI Design, Product Strategy, Branding, Digital & Physical Product Design, Figma, Adobe Suite.
CI&T for Bradesco Saúde (Health Insurance)
Senior Product Designer (April 2021 – October 2023)
Drove UX strategy and execution for Bradesco Seguros’ broker platform, a B2B SaaS system that enhanced broker efficiency and reduced operational costs.
• Policy Navigator – Simplified policy management, reducing churn. • Invoice & Billing Kit – Streamlined billing workflows, achieving a 9.4/10 user satisfaction rating. • Reimbursement Card – Cut support tickets by 25% by making reimbursement tracking self-service. • Collaborated with engineers & product teams for smooth handoffs using Figma specs & design tokens.
Skills:
UX Research, User Testing, Prototyping, Interaction Design, Design Systems, Agile/Scrum, A/B Testing, Product Discovery, Figma, Stakeholder Communication
CI&T for Bradesco Saúde (Health Insurance)
Senior Product Designer (April 2021 – October 2023)
Drove UX strategy and execution for Bradesco Seguros’ broker platform, a B2B SaaS system that enhanced broker efficiency and reduced operational costs.
• Policy Navigator – Simplified policy management, reducing churn. • Invoice & Billing Kit – Streamlined billing workflows, achieving a 9.4/10 user satisfaction rating. • Reimbursement Card – Cut support tickets by 25% by making reimbursement tracking self-service. • Collaborated with engineers & product teams for smooth handoffs using Figma specs & design tokens.
Skills:
UX Research, User Testing, Prototyping, Interaction Design, Design Systems, Agile/Scrum, A/B Testing, Product Discovery, Figma, Stakeholder Communication
CI&T for Bradesco Saúde (Health Insurance)
Senior Product Designer (April 2021 – October 2023)
Drove UX strategy and execution for Bradesco Seguros’ broker platform, a B2B SaaS system that enhanced broker efficiency and reduced operational costs.
• Policy Navigator – Simplified policy management, reducing churn. • Invoice & Billing Kit – Streamlined billing workflows, achieving a 9.4/10 user satisfaction rating. • Reimbursement Card – Cut support tickets by 25% by making reimbursement tracking self-service. • Collaborated with engineers & product teams for smooth handoffs using Figma specs & design tokens.
Skills:
UX Research, User Testing, Prototyping, Interaction Design, Design Systems, Agile/Scrum, A/B Testing, Product Discovery, Figma, Stakeholder Communication
BRF Foods (Food Processing)
Lead UX Designer (January 2021 – April 2021)
Led digital transformation initiatives in the food processing industry, focusing on data-driven decision-making tools.
• Transformed complex data into intuitive PowerBI visualizations, facilitating strategic decision-making in collaboration with production, business, and data teams. • Conducted usability testing and applied data-driven analysis to refine product designs for enterprise users.
Skills:
UX/UI Design, Data Visualization, PowerBI, Wireframing, Usability Testing, Human-Centered Design, Stakeholder Management
BRF Foods (Food Processing)
Lead UX Designer (January 2021 – April 2021)
Led digital transformation initiatives in the food processing industry, focusing on data-driven decision-making tools.
• Transformed complex data into intuitive PowerBI visualizations, facilitating strategic decision-making in collaboration with production, business, and data teams. • Conducted usability testing and applied data-driven analysis to refine product designs for enterprise users.
Skills:
UX/UI Design, Data Visualization, PowerBI, Wireframing, Usability Testing, Human-Centered Design, Stakeholder Management
BRF Foods (Food Processing)
Lead UX Designer (January 2021 – April 2021)
Led digital transformation initiatives in the food processing industry, focusing on data-driven decision-making tools.
• Transformed complex data into intuitive PowerBI visualizations, facilitating strategic decision-making in collaboration with production, business, and data teams. • Conducted usability testing and applied data-driven analysis to refine product designs for enterprise users.
Skills:
UX/UI Design, Data Visualization, PowerBI, Wireframing, Usability Testing, Human-Centered Design, Stakeholder Management
MJV for Bradesco Seguros (Insurance)
UX Designer / UX Researcher (December 2018 – January 2021)
Conducted comprehensive user research and usability testing for Bradesco Seguros’ broker portal enhancements.
• Applied behavioral and strategic insights to optimize B2B insurance tools and broker workflows. • Mentored trainees in Design Thinking and UX Research.
Skills:
UX Research, User Testing, Behavioral Analysis, Business Model Canvas, Customer Journey Mapping, Product Discovery, Workshop Facilitation
MJV for Bradesco Seguros (Insurance)
UX Designer / UX Researcher (December 2018 – January 2021)
Conducted comprehensive user research and usability testing for Bradesco Seguros’ broker portal enhancements.
• Applied behavioral and strategic insights to optimize B2B insurance tools and broker workflows. • Mentored trainees in Design Thinking and UX Research.
Skills:
UX Research, User Testing, Behavioral Analysis, Business Model Canvas, Customer Journey Mapping, Product Discovery, Workshop Facilitation
MJV for Bradesco Seguros (Insurance)
UX Designer / UX Researcher (December 2018 – January 2021)
Conducted comprehensive user research and usability testing for Bradesco Seguros’ broker portal enhancements.
• Applied behavioral and strategic insights to optimize B2B insurance tools and broker workflows. • Mentored trainees in Design Thinking and UX Research.
Skills:
UX Research, User Testing, Behavioral Analysis, Business Model Canvas, Customer Journey Mapping, Product Discovery, Workshop Facilitation
Juno (Fintech / Financial Services)
Brand Designer (August 2018 – December 2018)
• Led the company's brand transition, ensuring consistency across digital and physical touchpoints. • Aligned design with business objectives, improving product-market fit.
Skills:
Branding, Graphic Design, UX/UI Design, Digital Media, Design Systems, Sketch, Webflow, Cross-Functional Collaboration
Juno (Fintech / Financial Services)
Brand Designer (August 2018 – December 2018)
• Led the company's brand transition, ensuring consistency across digital and physical touchpoints. • Aligned design with business objectives, improving product-market fit.
Skills:
Branding, Graphic Design, UX/UI Design, Digital Media, Design Systems, Sketch, Webflow, Cross-Functional Collaboration
Juno (Fintech / Financial Services)
Brand Designer (August 2018 – December 2018)
• Led the company's brand transition, ensuring consistency across digital and physical touchpoints. • Aligned design with business objectives, improving product-market fit.
Skills:
Branding, Graphic Design, UX/UI Design, Digital Media, Design Systems, Sketch, Webflow, Cross-Functional Collaboration
EGGS Design Brazil/Norway (Design Consultancy)
Senior Designer (November 2015 – December 2017)
• Developed branding, digital media, and retail point-of-sale designs for clients in Europe, USA, and Brazil. • Worked in an international team of 100+ people.
Skills:
UX/UI Design, Branding, Graphic Design, Digital Media, Visual Storytelling, Human-Centered Design, Client Communication
EGGS Design Brazil/Norway (Design Consultancy)
Senior Designer (November 2015 – December 2017)
• Developed branding, digital media, and retail point-of-sale designs for clients in Europe, USA, and Brazil. • Worked in an international team of 100+ people.
Skills:
UX/UI Design, Branding, Graphic Design, Digital Media, Visual Storytelling, Human-Centered Design, Client Communication
EGGS Design Brazil/Norway (Design Consultancy)
Senior Designer (November 2015 – December 2017)
• Developed branding, digital media, and retail point-of-sale designs for clients in Europe, USA, and Brazil. • Worked in an international team of 100+ people.
Skills:
UX/UI Design, Branding, Graphic Design, Digital Media, Visual Storytelling, Human-Centered Design, Client Communication
Taste (Design Agency)
Head Designer (February 2014 – May 2015) / Senior Designer (January 2011 – February 2014)
• Led branding, editorial, and packaging projects for retail and consumer brands. • Recognized for design excellence: ADG Brasil Biennial, Behance Featured Gallery and on multiple websites and printed publications.
Skills:
Branding, Graphic Design, Editorial Design, Packaging, Typography, Adobe Creative Suite, Team Leadership
Taste (Design Agency)
Head Designer (February 2014 – May 2015) / Senior Designer (January 2011 – February 2014)
• Led branding, editorial, and packaging projects for retail and consumer brands. • Recognized for design excellence: ADG Brasil Biennial, Behance Featured Gallery and on multiple websites and printed publications.
Skills:
Branding, Graphic Design, Editorial Design, Packaging, Typography, Adobe Creative Suite, Team Leadership
Taste (Design Agency)
Head Designer (February 2014 – May 2015) / Senior Designer (January 2011 – February 2014)
• Led branding, editorial, and packaging projects for retail and consumer brands. • Recognized for design excellence: ADG Brasil Biennial, Behance Featured Gallery and on multiple websites and printed publications.
Skills:
Branding, Graphic Design, Editorial Design, Packaging, Typography, Adobe Creative Suite, Team Leadership
Education & Certifications
BA in Graphic Design: UFPR Universidade Federal do Paraná (2004)
Product Design: Figma Academy 2.0 (2024)
DesignOps: Hodops (2023)
SAFe PMPO: ScaledAgile (2020)
Hello Design Thinking: IDEO (2020)
UX Design Masterclass: EY Design Studio (2020)
Skills
User-Centered Design: User Research & Interviews, Customer Journey Mapping, Usability Testing & A/B Testing, Heuristic Analysis & UX Metrics.
UX / UI Design: Prototyping and interaction design, Figma / Adobe XD / Sketch, Wireframing, Developer Collaboration & Handoff.
Methodologies and Process: Lean Digital Transformation, Agile, Scrum & Scaled Agile (SAFe), Design Thinking, Product Discovery, DesignOps & Workflow Optimization.
Strategy & Business Impact: Data-Driven UX Design, UX Metrics, Business Insights & OKRs, Workshop facilitation, Stakeholder & Cross-Functional Communication.
Languages
English (Fluent), Spanish (Fluent) and Portuguese (Native).